In a powerful TV spot, images of the handsome young Wayne McLaren in a Stetson hat are juxtaposed with shots of his withered form in a hospital bed just prior to his death. His brother, Charles, provides the voiceover and chides the tobacco companies for promoting an "independent" lifestyle and asks, "Lying there with all those tubes in you, how independent can you really be?
David McLean, who appeared in many Marlboro television and print advertisements, also died of cancer on October 12, McLean took up smoking at the age of 12, began to suffer from emphysems in , and had a cancerous tumor removed from his right lung in Despite the surgery, the cancer remained and spread to his brain and spine, and McLean succumbed in If you are still experiencing issues, please describe the problem below and we will be happy to assist you.
A classic Marlboro Man billboard ad. Norris, who died at 90 of natural causes on Nov. For 14 years, he nonetheless gained enduring fame as The Marlboro Man, an iconic advertising figure on TV, billboards and print. Many different men served as The Marlboro Man over its run, but Norris was probably the most recognizable. Some sources called him "the original,'' though that seems in question.
A non-actor chosen over models and trained actors for his naturally rugged look, Norris voluntarily gave up his famous role after lecturing his own children never to smoke - only to have one of them ask how he could do cigarette commercials and still say that. Shooting a TV spot required Norris to put cigarettes in his mouth.
His widow sued Philip Morris a year later. The lawsuit was ultimately dismissed in court, but the cigarettes have since incurred the nickname "cowboy killers. As smoking rates decline across America , e-cigarettes have become increasingly popular — particularly among teenagers. The US Food and Drug Administration has warned that e-cigarettes' fun flavors make e-cigarettes more appealing to young smokers.
In January, the FDA banned these types of flavored e-cigarette cartridges. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more.
A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Aria Bendix. Marlboro's iconic mascot, the Marlboro Man, has been the face of the cigarette brand since the s. Before that, Marlboro advertised its product to women. In , some American women were still denied the right to smoke in public.
Marlboro ads tapped into their desire to smoke outside the home. By , women in America had won the right to vote — but some were still being denied the right to smoke in public.
Marlboro ads helped shift that narrative. They depicted smoking as glamorous rather than unladylike. Philip Morris, the company that owned Marlboro, launched a handwriting contest for ladies. Women received a box of cigarettes in exchange for entering. Cigarettes were also a symbol of rebellion for women in the s. As cigarettes became more popular among women, Hollywood started to show actresses smoking on the silver screen.
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