There are even alcohol flavors like bourbon and rum. American snus makers are apt to add stronger flavoring. Swedish snus makers add flavors, but the natural tobacco flavor typically has a heavier presence. Snuff is fermented during the curing process. It seems to be a form of snuff chewed instead of sniffed and is especially popular in Sweden where it originated. It can be used on airplanes and in other nonsmoking areas, "pleasure for wherever," as the pamphlet says.
The first two test markets-Portland and Austin-are known as hip, young, nonsmoking towns, so it doesn't seem to me that the Camel Snus advertising is aimed at people who already use tobacco, to convince them to switch, but rather at nonsmokers, to get them to start.
This is all so outrageous I could spit or not! Your comments are welcome. He oversees the finance, communications, and program departments. Jon feels strongly about the importance of health promotion and ecological approaches to health improvement.
A high-quality diet that includes fruits and vegetables and appropriate daily caloric intake can combat the onset of chronic diseases such as obesity and type 2 diabetes…. Working to promote health and prevent diseases in the region. Providing support and funding opportunities to achieve good health. Read More. Initiative Spotlight. Pancreatic cancer is one of the most intractable forms of cancer; the majority of cases are diagnosed at a late stage once the disease has spread to other parts of the body, as there are no universal screening methods for earlier detection.
Pregnant women using snus gave birth to babies weighing an average of 1. Snus also creates greater risk of oral lesions and tooth decay. In spite of its risks, tobacco companies have been eager to point out that snus is safer than cigarettes. Keep reading to learn more about how snus has been marketed and regulated. If you've never heard of snus, you're not alone. Both Altria and R. Reynolds have launched major national advertising campaigns to introduce the strange-sounding product to American markets.
Both companies are advertising in magazines and wherever cigarettes are sold. Altria and R. Reynolds sell their snus lines in pre-packaged bundles along with packs of Marlboro and Camel cigarettes. Congressional legislation that passed in June authorized the U. Until this legislation, tobacco marketing was restricted through a patchwork of judicial rulings. Tobacco companies can no longer use terms like "light" and "low tar" in their marketing materials, and will soon be required to add prominent warning labels such as "Smoking Kills" these will be more dramatic than the traditional Surgeon General's warning.
The bill didn't specify how smokeless products would be regulated, though it prohibits manufacturers from making claims that they are less harmful. With greater latitude to market smokeless products than cigarettes, tobacco companies have high hopes for snus. They have tried to make the claim that snus can help smokers quit. In a controversial letter to the FDA, Altria suggested that its smokeless products are designed to "complement proven prevention and cessation strategies, not to compete with them" [source: Wilson and Creswell ].
The companies have marketed the products as a way to get a nicotine fix when you can't smoke, like a nicotine gum. Tobacco control experts are saying not so fast. They warn that American snus products aren't actually snus. The tobacco delivers far lower levels of nicotine than traditional Swedish snus. This means that Marlboro and Camel snus won't calm nicotine cravings as effectively as nicotine replacement therapy NRT.
If you think this undermines the companies' claim that snus can help people stop smoking, you're not alone. This raises the question whether the companies are using snus to create new smokers. Unlike Swedish snus, which uses only light flavor additives, both products come in a variety of mint flavors, which have long been thought to appeal to young users.
One line of Skoal, Altria's flavored dipping tobacco, has eight times the quantity of methyl salicylate flavoring, or wintergreen, as Wint-O-Green Life Savers [source: Wilson and Creswell ]. While there haven't been any studies showing the quantity of flavoring in Altria's and R. Reynolds snus products, the companies have demonstrated a willingness to stretch the definition of the truth -- or the snus, as the case may be. In Sweden, one in five men and one in 25 women use snus [source: Gartner et al.
Because so many Swedes use snus, Sweden has become a laboratory for tobacco experts to study the role smokeless tobacco products can play in getting people to quit smoking cigarettes.
Swedish snus delivers more nicotine to the body than pharmaceutical NRT products like the patch or nicotine gum.
Marlboro and Camel snus have less nicotine , and therefore aren't effective cessation tools. If it delivers more nicotine than NRT, can it help the most intransigent smokers quit?
The Swedish snus industry seems to suggest it can. According to the European Smokeless Tobacco Council, a trade industry research organization, Swedes consume just as much tobacco as the rest of the European Union, but they smoke less and suffer less tobacco-related illnesses and deaths as a result.
Despite the high numbers of people who use snus, tobacco-related mortality in Sweden is among the lowest in the developed world. Any traveler in Europe can tell you how much Europeans smoke: Across the EU, 30 percent of men smoke, and 22 percent of male deaths are from smoking-related diseases. In contrast, in Sweden less than 12 percent of men smoke and 8 percent of deaths are related to smoking.
As a result, Swedes are healthier and live longer. In , the risk of a year old man in Sweden dying from a smoking-related illness before the age of 70 was 3 percent, compared with 9 percent on average for all EU nations. Cigarette smoking has plummeted in Sweden in the last 30 years, while the use of snus has risen dramatically.
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